Author Archives: admin-alchemy

  1. SMC Design attending CCS13 Expo in Shenzhen

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    We just wanted to inform you that SMC Design shall be exhibiting and speaking at the China Cruise Shipping 13 Expo at Shenzhen on November the 1st and 2nd, SMC Design shall be at st and B9.

    Andy Yuill (Managing Director) and Ben Wilson (Senior Designer/Project Manager) will be attending, and we would be more than happy to answer any questions you may have and look
    forward to seeing you there.



    SMC Design将于11月1日和2日在博览会上发表演讲而我们想租下B9展位。
    我和Ben Wilson, 我们公司的资深设计师/项目经理将一起参加这届的博览会。


  2. DFDS appoints SMC Design to revitalize Design

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    Award-winning ferry operator DFDS today announces the appointment of leading ferry and cruise ship design consultancy, SMC Design, to redevelop its catering outlets on board its Eastern Channel routes.

    The redesign will commence when the first Dover-Dunkirk vessel enters dry-dock on 7 January 2019, with plans to complete the entirety of the fleet in just five weeks. The £1,800,000 investment, equating to £600K per ship, will see the relaxed food and beverage outlet revitalized to create the Lighthouse Café, a fresh and modern café-dining experience.

    Steve Newbery, On-Board Commercial Director, at DFDS commented: “We’re delighted to be working with the prestigious SMC Design consultancy, on a project designed to offer a new, contemporary dining outlet for our passengers.

    “The decision to revitalize the current catering concept on board our Eastern Channel routes follows passenger feedback, something we pride ourselves in listening and responding to. In an effort to boost passengers experience on-board, the Lighthouse Café will include a revised menu, recycling stations and a re-vamped children’s play area, all underpinned by a new and vibrant colour scheme.”

    The project with SMC Design will continue over the next three-years and will expand to include a £180,000 investment and upgrade to the Horizon restaurants on-board the Dover-Calais fleet.

    This re-design contributes to DFDS’ ongoing investment in its fleet which includes a chartered combined freight and passenger ferry (ro-pax) to be delivered in 2021 for deployment on the English Channel routes. This, in addition to the recent order of a freight ferry (ro-ro) new build, in August, and five previously ordered freight ferries, contributes to DFDS’ plans to increase operational efficiency in the route networks in northern Europe and the Mediterranean.

  3. Spirit of Discovery – the ‘Design’ blog

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    A part of the design delivery process is the mock-up stage – an opportunity to review physical mock-ups of key design elements.  From bars and restaurant banquettes, to full scale cabin rooms, this process allows the hotel design team of SMC Design, SAGA Cruises and Meyer Werft to fully understand the design intent and constraints of the new build cruise ship.

    For Spirit of Discovery, SMC Design has been assigned all aspects of hospitality design – Interiors, Artwork and Branding.  This milestone brings together the three disciplines, which can be seen via the link below.

    Featuring on this blog for SMC are Senior Designer/Project Manager, Liz Richardson and Head of Art, Jennie Drummond.

  4. SMC Design attend Spirit of Discovery Keel Laying

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    On Thursday 28th June, the keel was laid for Saga Cruises first newbuild cruise ship, Spirit of Discovery, at Meyer Werft shipyard in Papenburg

    This event signified the first block of the ship being delivered to Building Hall 1, allowing for the construction of the hull to commence.

    SMC Design was in attendance at the ceremony, and will continue to oversee the delivery of the ship, which is due in June 2019.  More information can be found via the below link. HYPERLINK “″& HYPERLINK “″year=2018


  5. Spirit of Discovery’s Steel Cutting Ceremony

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    Wednesday 28th February marked the steel cutting ceremony for Saga Cruises first newbuild cruise ship, Spirit of Discovery.

    Taking place at Meyer Werft shipyard in Papenburg, Germany, this event signifies the beginning of the physical shipbuilding process for Meyer Werft, which is on schedule for delivery summer 2019.

    SMC would like to congratulate both SAGA and Meyer Werft on reaching this milestone. Next up, Keel Laying!


  6. Norwegian Joy delivered!

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    Launched in the summer of 2017, Norwegian Joy is the first Norwegian Cruise Line ship ever to be designed to capture the Asian market. SMC were again responsible for 50 % of the interior design, including public areas such as The Grand Tea Room and the high end Concierge Lounge.

    In this new chapter for Norwegian Cruise Line, this 3900 passenger ship took design inspiration from various aspects of Asian cultures and traditions.

    The design brief was focused around ensuring we delivered the desires of the Asian market, not only in aesthetic but also in atmosphere and the service provided.

    An example being the Joy Tea Room, which was introduced to replace the Neighborhood Bar & Grill. For the new Tea Room we took inspiration from Chinese tearooms and used genuine materials throughout, whilst celebrating the tea ceremony culture with the use of display artifacts.

    A particular design highlight was the Concierge Lounge located on Deck 15. This area has full height glazing running 270º around the perimeter with the forward facing glazing stretching over 2 deck heights that create spectacular views for the passengers whilst they relax with a drink.

    SMC would like to share our thanks to all at NCL team for allowing us to aid them in this new chapter for the company.

  7. SMC Design awarded contract for Spirit of Discovery

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    In March 2017, SAGA Cruises introduced “Spirit of Discovery” as the name of their new cruise ship, due for delivery Summer 2019 from Meyer Werft shipyard.

    Working from concept through to completion, SMC Design shall be undertaking all aspects of hospitality design for the small-cruise ship, as well as the artwork procurement and branding onboard.

    SMC Design look forward to working with SAGA Cruises and their partners on this exciting newbuild project.

  8. SMC Design has moved!

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    On the 6th February SMC Design will be opening its doors at our new office in Bermondsey

    Please take note of our new address: 8 Lamb Walk, London SE1 3GL

    Telephone numbers will remain the same.

  9. Wightlink appoint SMC Design for new build project

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    SMC Design have been appointed lead interior designer on Wightlink ferries new flagship vessel to be launched in summer 2018. SMC are proud to be working the Wightlink team to aid them in what will be the most environmentally friendly ferry to sail the Solent.


    Comments Off on ANDY COLLIER RETIREMENT 11.11.2015

    After over 30 years working in hospitality, retail and commercial design, Andy Collier has decided to hang up his set square and retire from SMC Design.

    Andy was one of the co-founders of SMC, and along with Andy Yuill continued to push the company successfully in to the future, helping to build a strong client base and a productive team around them. He had established connections across the Marine Industry for the company over the years, working on a variety of projects ranging from the luxury cruise ships to the cross channel ferries. Working closely with Cunard, Carnival and Princess Cruises, Andy established himself as the “go to” person for Refit Projects.

    Andy leaves SMC in the safe hands of Managing Director Andy Yuill, who will continue to strive for perfection in all projects with a strong team behind him.

    SMC Design would like to thank Andy for the hard work and loyal service over the years, his eye for detail and in-depth knowledge of the industry will be sorely missed.

  11. P&O AURORA 05.01.2015

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    Apart from having an exterior makeover to rejuvenate the cruise ship’s look, P&O Aurora had a major interior overhaul in the 2014 refit. SMC Design was given the opportunity to inject contemporary and refreshing design solutions to the vessel, including restaurants, full refit to the kids area and a partial refit to the suites and cabins.

    Several restaurants with different characters were introduced. The introduction of Sindhu Fine Dining saw the library transformed into an elegant Asian themed restaurant. This showcases chef Atul Kochhar’s spectacular fusion dishes. Horizon, former Lido Restaurant, is now an airy and vibrant buffet restaurant with fabulous ocean views, while The Glasshouse, in the style of an informal restaurant, serves a variety of high quality wines with every meal it serves. This restaurant has a private section called the Captain’s Room, intended to host private dining or wine tasting activities.

    Sindhu stands out with its carefully detailed Asian style dividers and balustrades, and a bespoke selection of Indian artwork. Its opulent and elegant interiors showcase applications of dark timber, bronze, brass and sophisticated wall and upholstery finishes. The Glasshouse highlights the richness of the wine selection in the form of illuminated wine displays and atrium feature walls with carved letter descriptions of the wine.

    A harder task for SMC was to translate the brief we received to replace the original Lido restaurant, which no longer met the new Aurora standard. It was transformed into a modern, pleasant and informal space for all day dining. The use of decorative toughened glass with etched silver lines applied on dividers and units gives a quirky detail that separates this restaurant from other buffet restaurants found on cruise ships. The patterns used on the glass were also applied to the metal window pelmets to create continuity of style. Contemporary wall tiles and mirror artwork complete the finishing touches, and together they form an excellent backdrop to both the informal buffet restaurant and the themed Beach House dining experience.

  12. PACIFIC DAWN 18.11.2014

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    The latest in a series of refits for the P&O Australia fleet, Pacific Dawn was docked in Sydney in late November. The primary focus of dry-dock was the upgrading of the Main Pool and the Waterfront Restaurant.

    The intention for the Main Pool was to make it more resort-like and less “industrial” ship style. To achieve this we installed new slatted timber-look screens to break up the space and create more intimate areas for seating and relaxing. More lounge style seating was introduced along with some feature hammocks and bright coloured upholsteries.

    New feature waterfall and neck massagers added to the pools and these were also re-tiled and painted.

    The existing bar and back bar was re-clad with new tiling, new bottle displays and lighting. The fast food Grill outlet was also re-clad and re-worked to provide a brighter, more High Street style outlet.

    The general lighting scheme was upgraded with more colour changing LED lights introduced to make the whole exterior come alive and create mood settings at night for pool side parties.

    For the Waterfront Restaurant the aim was to bring this in line with restaurants on Pacific Jewel and Pacific Pearl. This was achieved by installing new carpet, featuring a handmade rug at the entrance. More wine display cabinets were introduced as well as new waiter stations, planters and balustrades to help create more intimate dining areas. High communal dining tables were also introduced for those passengers looking for a quicker meal.

    Other areas SMC where involved with included: public deck walkways and lift lobbies, installation of a Racing Car Simulator Room, new Photographic Studio and the uplifting of existing crew dining areas the best essay uk

  13. RED FALCON 01.04.2014

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    The design language was led by understanding the brand personality of Red Funnel and from that we were able to create a series of versatile, comfortable and contemporary spaces offering an evolution to the Red Funnel experience.
    Our challenge was to push the boundaries, not just in ferry food and beverage, but also cater to a much broader audience – be it early morning breakfast or a lone business traveller wanting a quick snack, right through to families and large groups in search of something more.

  14. NORWEGIAN GETAWAY 10.01.2014

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    Launched in early 2014 Norwegian Getaway is the biggest ship ever to homeport year-round out of Miami. SMC were again responsible for 50 % of the interior design as well as the artwork procurement for the entire ship.

    Like her sister the Norwegian Breakaway, this 4,000 passenger ship took design inspiration from her homeport. The interior design was built on the success of Norwegian Breakaways, but with new nods to the atmosphere and aesthetic of Miami – for example the signature Ice Bar drew inspiration from the cities beautiful art deco district with back etched, large scale illuminated ice walls. The onboard spinning room featured a UV Miami cityscape panoramic around the full length of the space, and the popular Sugar Cane Mojito bar included hand-carved organic wood carvings and a bespoke bar front depicting botanical reliefs.

    A particular design highlight was the much celebrated Waterfront  – an open deck area that ran around the entire deck 8, allowing guests the exciting option of exterior dining and relaxing connected directly to internal areas..  SMC were excited to add a Shippax award to their collection for their involvement with this innovative space.

    The artwork was carefully curated to reflect the clients brief to include international artists, and artwork that was unique to each space. SMC art consultants sourced American glass artists for Cagney’s steakhouse, Balinese craftsmen for the VIP Asian inspired spa, as well as a Japanese origami artist for the onboard Sushi bar.

  15. NORWEGIAN BLISS 01.12.2013

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    SMC’s continued involvement with Norwegian Cruise Line will help deliver the latest addition to their fleet, Norwegian Bliss.

    SMC will be working in hand with NCL’s creative team and will be delivering a number of new and exciting public areas.

    SMC areas will include 10 bars & restaurants (Neighborhood Bar, Mojito Bar, 5 o’clock Somewhere Bar,Italian Restaurant,Whiskey Bar,French Bistro,Brew Bar,Food Court,Cigar, Lounge,Observation Lounge,Lido Restaurant), Ocean Boulevard outdoor bars, Retail, Kids areas as well as Spa and Fitness Centre.

  16. NORWEGIAN BREAKAWAY 25.04.2013

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    SMC were heavily involved in the interior design of the public areas, as well as the complete artwork procurement programme for this 4000 passenger newbuild, launched from Meyer Werft in Spring 2013. Norwegian Breakaway, featuring 15 bars and restaurants as well as an onboard night club, ice bar, fitness centre, an expansive casino and not forgetting the kids Splash academy. SMC have enjoyed a long and productive relationship with Norwegian Cruise Line, and enjoyed collaborating closely with them to produce this exciting and ambitious ship.

    SMC looked to weave elements of this brief into the overall design aesthetic. For example, the open deck murals featured iconic New York landmarks, and the Norwegian Cruise line staple O’Sheehans neighborhood bar featured imagery of Irish heritage.

    The art collection commissioned and sourced by SMC included over 8500 bespoke pieces from established, as well as up and coming artists. SMC Art Consultancy handled the entire process of this artwork procurement – from concept, to budget handling through to logistics and onsite installation. SMC viewed artwork as an integral part of the overall design, commissioning pieces such as a huge illuminated lightbox acting as a backdrop to the Shanghai’s Noodle Bar, integrated log walls in the Italian restaurant and large scale vinyl graphics designed in collaboration with Nickelodeon for the Splash Academy Kids Area.

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