{"id":3979,"date":"2025-09-09T14:59:39","date_gmt":"2025-09-09T13:59:39","guid":{"rendered":"https:\/\/www.smc-design.com\/?p=3979"},"modified":"2025-10-06T12:34:42","modified_gmt":"2025-10-06T11:34:42","slug":"smc-design-in-cruise-ferry-review-autumn-winter-2025","status":"publish","type":"post","link":"https:\/\/www.smc-design.com\/de\/smc-design-in-cruise-ferry-review-autumn-winter-2025\/","title":{"rendered":"SMC Design in Cruise &#038; Ferry Review Autumn\/Winter 2025"},"content":{"rendered":"<p data-start=\"599\" data-end=\"827\">SMC Design is proud to be featured across multiple articles in the latest edition of <em data-start=\"696\" data-end=\"719\">Cruise &amp; Ferry Review<\/em>, reflecting the studio\u2019s breadth of expertise and the creative impact of our work in the cruise industry.<\/p>\n<p data-start=\"599\" data-end=\"827\"><strong data-start=\"832\" data-end=\"864\">Authentically Arabian at sea<\/strong> \u2013 Dr. Joerg Rudolph explores how <a href=\"https:\/\/aroya.com\/en\">Aroya Cruises<\/a> is delivering the world\u2019s first authentically Arabian cruise experience, with insights into SMC Design\u2019s contribution. <em data-start=\"1031\" data-end=\"1044\">(pp. 32\u201337)<\/em><\/p>\n<p data-start=\"1048\" data-end=\"1238\"><strong data-start=\"1051\" data-end=\"1077\">Designing with meaning<\/strong> \u2013 SMC Design Senior Associate <strong data-start=\"1090\" data-end=\"1108\">Liz Richardson<\/strong> shares how product choices for cruise ship interiors must go far beyond aesthetics to deliver enduring quality. <em data-start=\"1221\" data-end=\"1236\">(pp. 146\u2013151)<\/em><\/p>\n<p data-start=\"1240\" data-end=\"1470\"><strong data-start=\"1243\" data-end=\"1280\">Telling the story of Saudi Arabia<\/strong> \u2013 Senior Designer\/Project Manager <strong data-start=\"1315\" data-end=\"1328\">Sue Wills<\/strong> discusses how SMC\u2019s FF&amp;E team collaborated with the Saudi Ministry of Culture to create a rich cultural narrative onboard AROYA. <em data-start=\"1458\" data-end=\"1468\">(p. 158)<\/em><\/p>\n<p data-start=\"1472\" data-end=\"1712\">Together, these features highlight SMC Design\u2019s holistic approach \u2013 from cultural storytelling and FF&amp;E to the detail of product specification &#8211; and reinforce our studio\u2019s role as trusted partners across every stage of cruise ship design.<\/p>\n<p>You can explore the full issue here: <a href=\"https:\/\/www.cruiseandferry.net\/digital\/magazine\/2025\/autumn\/index.html\">Cruise &amp; Ferry Review Autumn\/Winter 2025.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMC Design is proud to be featured across multiple articles in the latest edition of Cruise &amp; Ferry Review, reflecting the studio\u2019s breadth of expertise and the creative impact of our work in the cruise industry. Authentically Arabian at sea \u2013 Dr. Joerg Rudolph explores how Aroya Cruises is delivering the world\u2019s first authentically Arabian [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,42,1],"tags":[],"class_list":["post-3979","post","type-post","status-publish","format-standard","hentry","category-aroya-cruises","category-blog","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/3979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/comments?post=3979"}],"version-history":[{"count":8,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/3979\/revisions"}],"predecessor-version":[{"id":4041,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/3979\/revisions\/4041"}],"wp:attachment":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/media?parent=3979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/categories?post=3979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/tags?post=3979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}