{"id":4086,"date":"2025-11-04T09:18:28","date_gmt":"2025-11-04T09:18:28","guid":{"rendered":"https:\/\/www.smc-design.com\/?p=4086"},"modified":"2025-11-04T11:44:28","modified_gmt":"2025-11-04T11:44:28","slug":"dont-miss-andy-yuill-at-csi-europe","status":"publish","type":"post","link":"https:\/\/www.smc-design.com\/de\/dont-miss-andy-yuill-at-csi-europe\/","title":{"rendered":"Don\u2019t Miss Andy Yuill at CSI Europe"},"content":{"rendered":"<p>SMC Design\u2019s Managing Director Andy Yuill will speak at <a href=\"https:\/\/cruiseshipinteriors-europe.com\">Cruise Ship Interiors (CSI) Expo Hamburg 2025<\/a>, joining a panel on designing interiors for regional markets.<\/p>\n<p>The discussion will explore how cultural identity, guest expectations and brand values shape interior concepts across global cruise projects \u2013 and the role of regional insight in creating meaningful guest experiences.<\/p>\n<p>SMC Design\u2019s recent work includes the delivery of two regionally distinctive cruise projects: AROYA for Saudi Arabia&#8217;s Aroya Cruises and ASUKA III for Japan\u2019s <a href=\"https:\/\/www.asukacruise.co.jp\">NYK Cruises<\/a> \u2013 both reflecting unique cultural and brand narratives through interior design.<\/p>\n<p>Andy will be hosting the panel and speaking alongside:<br \/>\nGiustino Del Guercio, Senior Manager, New Building Projects, <a href=\"https:\/\/www.msccruises.co.uk\">MSC Cruises<\/a><br \/>\nLuc Khaldoun, Executive Director, JV &amp; Advisory Services, <a href=\"https:\/\/www.cruisesaudi.com\">Cruise Saudi<\/a><\/p>\n<p>The panel discussion will take place:<br \/>\nWednesday 3 December 2025<br \/>\n12:30pm \u2013 1:00pm<br \/>\nStand K30 \u2013 CITA Design, Hamburg Messe + Congress<\/p>\n<p><strong><a href=\"https:\/\/cruiseshipinteriors-europe.com\">Cruise Ship Interiors Expo Europe, 3\u20134 December at Hamburg Messe + Congress. Register here &gt;<\/a><\/strong><\/p>\n<p>Come and see us on stand Q60 during the show. We look forward to meeting you at the Expo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMC Design\u2019s Managing Director Andy Yuill will speak at Cruise Ship Interiors (CSI) Expo Hamburg 2025, joining a panel on designing interiors for regional markets. The discussion will explore how cultural identity, guest expectations and brand values shape interior concepts across global cruise projects \u2013 and the role of regional insight in creating meaningful guest [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,42,1,36],"tags":[],"class_list":["post-4086","post","type-post","status-publish","format-standard","hentry","category-aroya-cruises","category-blog","category-news","category-smc-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/4086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/comments?post=4086"}],"version-history":[{"count":5,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/4086\/revisions"}],"predecessor-version":[{"id":4093,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/posts\/4086\/revisions\/4093"}],"wp:attachment":[{"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/media?parent=4086"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/categories?post=4086"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smc-design.com\/de\/wp-json\/wp\/v2\/tags?post=4086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}