The continued involvement of SMC Design with P&O Australia has provided significant benefits in ensuring the brand identity and design philosophy are established across the growing fleet.
The Pacific Pearl was introduced to the expanding P&O Australia fleet in Auckland, New Zealand towards the end of 2010. SMC Design are proud to have partnered with P&O once again to undertake the re-branding and refurbishment to bring the new vessel in line with the existing fleet.
This project provided a clear demonstration of how the combination of interior design, graphic design and artwork consultancy can have major benefits for clients in ensuring a cohesive approach to the design process. With our involvement spanning 29 different areas of design, the principle areas included the Atrium incorporating Charlie’s Bar, Reception and retail outlets, the Casino, Spa, Waterfront Restaurant, Wine Room with an exclusive Chef’s table, Connexions, The Oval Pub, two new Teen Area’s, Mini Suites, Salt Grill, a speciality restaurant, Plantations Restaurant, The Dome night club and new outdoor BBQ.
Art was commissioned for most of the refurbished areas in the ship. The art came from a range of British artists who SMC Art worked closely with to create bespoke pieces that complimented the designs of individual areas. The art ranged from striking glass vessels in the Waterfront Restaurant, designed by Aaronson Noon and Notrianni Glass, to bold contemporary photography by Tyson Benton in the library.
A new wayfinding and directional system was installed in a clear, concise and contemporary style that would be neutral enough to work with the existing interiors. Brand recognition was maintained with new decorative signs being installed to renamed public rooms, thus bringing them in line with those existing on other P&O Australia ships.
In completing this large-scale refit, SMC Design has shown how our total design solution can achieve the best outcome on behalf of our clients and set the trend for all future designs.