Posted: 15 November, 2022

NCL Prima

With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand.

SMC Design is proud to be a part of that process and with helping to realise their vision for Prima. Here we share some of the insights behind the guest experience that informed the design narrative for each space.

With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. Here we share some of the insights behind the guest experience that informed the design narrative for each space.

 

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