With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. The design tenet of the NCL leadership is that of uncompromising quality, with an experience driven approach to every facet of their process. SMC are proud to be a part of that process and with helping to realise their vision for Prima. Director Andrew Brown shares with Harry Sommer, President and CEO of Norwegian Cruise Line and Claudio Cicilino SVP Fincantieri, some of the insights behind the guest experience that informed the design narrative for each space.
Our very own Jennie Drummond and Emmie Ratter spoke with Michele Witthaus in the latest Cruise & Ferry Interiors magazine 2021 edition.
Here they shared insights into Saga Cruises’ new ship, Spirit of Adventure and how they developed a unique collection of artworks that celebrates the British Isles, the landscape, heritage, flora and fauna.
Read the full article at cruiseandferry.net
Read the full article here www.starboardmagazine.com
SMC Design is among the impressive global design talent to have become a finalist for the second year in a row in the SBID International Design Awards 2020, for its entry into the Restaurant Design category with ‘L’Atelier Bistrot’ onboard MSC Grandiosa.
Taking place virtually this year, the SBID International Design Awards 2020 shall be taking place on Friday October 23rd – good luck to all taking part!
L’Atelier Bistrot by SMC Design
Amazing news – SMC Design has won two awards at the inaugural Cruise Ship Interiors Awards, picking up both ‘Best Outdoor Space’ and ‘Best Signage’ for our work on the Spirit of Discovery for Saga Cruises!
We would like to thank Saga Cruises for the opportunity to design such a wonderful new-build cruise ship for the British market, Elite Exhibitions for the awesome virtual awards ceremony, and most importantly and all the public who voted for SMC Design in these categories!
You can take a closer look at the winning projects here!
Amazing news – SMC Design has just been selected as finalist in not one, not two, but SEVEN categories for the inaugural Cruise Ship Interiors Awards by Cruise Ship Interiors Expo !
Best Cabin Design – https://zurl.co/T5j1
Best Restaurant – https://zurl.co/c56t
Best Spa/Wellness – https://zurl.co/jkDa
Best Outdoor Space – https://zurl.co/s1iD
Best Art – https://zurl.co/oGZn
Best Newbuild – https://zurl.co/2xuw
Best Signage – https://zurl.co/uPdb
Fantastic news in these times – we’d greatly appreciate your votes (follow the links above!)
Thank you all, stay safe and healthy!
SMC Design is proud to announce that we have been featured within ‘The Worlds Leading Design Names 2020’. Published annually by design et al, the publication features a wide range of leading experts in the fields of Architecture and Interior Design – below is an extract featuring an interview with our Managing Director, Andy Yuill.
SMC Design will be in attendance at the first Cruise Ship Interiors Expo Europe event being held at the Fira de Barcelona on the 4th-5th Dec 2019. As well as hosting stand #238, Managing Director Andy Yuill will be taking part in two sessions as part of the Conference Programme.
The first taking place on Thursday 5th December at 12.20pm is entitled ‘Streamlining the Refit Process’ – a cross-disciplinary panel debating the challenges faced within the refit process from start to finish.
The second session a few hours later at 3.25pm is called ‘Future Global Outlook’ – where cruise design experts will come together to share their visions for the cruise ship interiors of tomorrow.
Along with Andy Yuill, Andrew Brown (Director), Jennie Drummond (Head of Art/SMC Art Consultancy) and Tolu Adeko (Senior Designer/Project Manager – FF&E) shall be present in Barcelona to meet with industry friends – old and new!
MSC Cruises have successfully launched Ocean Cay MSC Marine Reserve, a new spectacular private island approximately 80km north-west of The Bahamas.
On the island itself, SMC Design were responsible for the interior design, branding and artwork of the Yacht Club, Seakers Food Court and The Lighthouse to name a few areas!
SMC Design would like to congratulate MSC Cruises and the team on site for the delivery of this wonderful island!
To see more of this fantastic project, please see below a sneak preview of the island.
Delivered in October 2019 by Chantiers De l’Atlantique, MSC Grandiosa is the sister ship to MSC Bellissima.
Included within the French cuisine restaurant L’Atelier Bistrot will be a purpose built art installation – the ‘Degas, Danse Dessin’ exhibition – presenting 26 studies of movement and dance. Onboard MSC Grandiosa will also be the new MSC Foundation.
SMC would like to congratulate MSC Cruises on the delivery of the ship and look forward to further collaborations on the sister ship MSC Virtuosa!
Delivered in March 2019 by Chantiers de l’Atlantique, MSC Bellissima is the second ship in the Meraviglia Plus class from MSC Cruises.
Providing the Interior Design, Artwork procurement and Branding, SMC Design is proud to announce the delivery of the L’Atelier Bistro, a restaurant providing authentic French cuisine.
SMC Design would like to congratulate MSC Cruises on the delivery of the ship and look forward to further collaborations on the sister ships MSC Grandiosa and MSC Virtuosa.
To see more, please visit our Projects page!
We are proud to announce that SMC Design have been nominated within the ‘Transport’ category for both Spirit of Discovery for Saga Cruises and Viking Orion for Viking Cruises, of which SMC Design acted as Lead Architects on both vessels delivered in 2019.
Hosted at Battersea Evolution in London, the AHEAD Awards Europe 2019 shall be taking place on Monday 18th November prior to the Sleep & Eat events also taking place that week.
We are proud to announce that SMC Design has been nominated within the ‘Restaurant Design’ category for ‘Coast to Coast’ onboard Spirit of Discovery.
Hosted at Grosvenor House in London, the SBID International Design Awards 2019 shall be taking place on Friday October 25th – good luck to all taking part!
SMC Design has been nominated within the ‘Bespoke Cabinetry/Installation category for ‘This Scepter’d Isle’. Designed in-house by Design Associate Alun Roberts, SMC Art successfully created and commissioned this wonderful installation which can now be found aboard Spirit of Discovery by Saga Cruises.
In it’s tenth year, The International Design & Architecture Awards, ran by Design Et Al, shall take place at Grosvenor House on Friday 20th September.
SMC Design are proud to announce the award of the contract for Spirit of Adventure. SMC Art Consultancy will continue their fantastic work in curating another fantastic art collection onboard, whilst Branding will deliver the way finding and signage solutions onboard.
SMC Design look forward to working with Saga Cruises and their partners on the second new-build vessel Spirit of Adventure, due August 2020 from Meyer Werft shipyard, Papenburg.
Below is a lovely insight into the Spirit of Discovery project, featuring Senior Art Consultant Emmie Ratter and Associate Alun Roberts and focusing on the in-house design and development of the Atrium artwork, ‘This Scepter’d Isle’.
Today was a momentous occasion for Saga Cruises who proudly christened and named Spirit of Discovery in the Port of Dover.
Under clear blue skies, the godmother of the ship, HRH Duchess of Cornwall had the honour of christening the 999 passenger new build cruise ship. Designed by SMC Design and built by Meyer Werft, Saga Cruises will now be preparing their new ship for its first passenger cruise.
SMC Design would like to take this opportunity to thank all involved in what has been a four year cycle for many of us – from the early contract work with Saga Cruises and Foreships through to Meyer Werft shipyard and all their contractors who made our dreams reality in the delivery of the ship.
Congratulations to all!