SMC Design is proud to be a part of that process and with helping to realise their vision for Prima. Here we share some of the insights behind the guest experience that informed the design narrative for each space.
With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. Here we share some of the insights behind the guest experience that informed the design narrative for each space.
With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. The design tenet of the NCL leadership is that of uncompromising quality, with an experience driven approach to every facet of their process. SMC are proud to be a part of that process and with helping to realise their vision for Prima. Director Andrew Brown shares with Harry Sommer, President and CEO of Norwegian Cruise Line and Claudio Cicilino SVP Fincantieri, some of the insights behind the guest experience that informed the design narrative for each space.
Our very own Jennie Drummond and Emmie Ratter spoke with Michele Witthaus in the latest Cruise & Ferry Interiors magazine 2021 edition.
Here they shared insights into Saga Cruises’ new ship, Spirit of Adventure and how they developed a unique collection of artworks that celebrates the British Isles, the landscape, heritage, flora and fauna.
Read the full article at cruiseandferry.net
Read the full article here www.starboardmagazine.com
SMC Design is among the impressive global design talent to have become a finalist for the second year in a row in the SBID International Design Awards 2020, for its entry into the Restaurant Design category with ‘L’Atelier Bistrot’ onboard MSC Grandiosa.
Taking place virtually this year, the SBID International Design Awards 2020 shall be taking place on Friday October 23rd – good luck to all taking part!
Amazing news – SMC Design has won two awards at the inaugural Cruise Ship Interiors Awards, picking up both ‘Best Outdoor Space’ and ‘Best Signage’ for our work on the Spirit of Discovery for Saga Cruises!
We would like to thank Saga Cruises for the opportunity to design such a wonderful new-build cruise ship for the British market, Elite Exhibitions for the awesome virtual awards ceremony, and most importantly and all the public who voted for SMC Design in these categories!
You can take a closer look at the winning projects here!
https://www.smc-design.com/project/saga-spirit-of-discovery/the-lido/
https://www.smc-design.com/?post_type=project&p=3060