SMC Design’s Managing Director Andy Yuill will speak at Cruise Ship Interiors (CSI) Expo Hamburg 2025, joining a panel on designing interiors for regional markets.
The discussion will explore how cultural identity, guest expectations and brand values shape interior concepts across global cruise projects – and the role of regional insight in creating meaningful guest experiences.
SMC Design’s recent work includes the delivery of two regionally distinctive cruise projects: AROYA for Saudi Arabia’s Aroya Cruises and ASUKA III for Japan’s NYK Cruises – both reflecting unique cultural and brand narratives through interior design.
Andy will be hosting the panel and speaking alongside:
Giustino Del Guercio, Senior Manager, New Building Projects, MSC Cruises
Luc Khaldoun, Executive Director, JV & Advisory Services, Cruise Saudi
The panel discussion will take place:
Wednesday 3 December 2025
12:30pm – 1:00pm
Stand K30 – CITA Design, Hamburg Messe + Congress
Cruise Ship Interiors Expo Europe, 3–4 December at Hamburg Messe + Congress. Register here >
Come and see us on stand Q60 during the show. We look forward to meeting you at the Expo.