On 24th June at 14:00 BST, Oliver Raine, Senior Designer & Project Manager at SMC Design, will be joining CSI+ for a live In Design Minds webinar focused on the interior design of ASUKA III, NYK Cruises’ new flagship.
SMC Design was entrusted with the complete guest-facing design of the ship – from interiors, exteriors, artwork and FF&E to signage, wayfinding and branding. This fully integrated scope allowed us to deliver a cohesive, immersive experience that reflects both Japanese cultural expectations and a refined international sensibility.
A particular focus of the session will be the Balcony Cabin, recently awarded Best Stateroom – Balcony Cabin at the CSI Awards. It’s a space that balances warmth, elegance and functionality, with features tailored specifically for Japanese guests.
🔗 CSI+ members can register for the webinar here
If you are not a CSI+ member, and would like to attend please email members@csi-plus.com for more information and to book.
We look forward to sharing more of the thinking behind ASUKA III, and how designing with cultural nuance can elevate the guest experience at every level.