As part of our intelligent design approach we analyse three primary statistics – fleet size, passenger demographic and the cabin mix. By applying parametric planning to this and other data we can accurately model the revenue return on different cabin combinations to optimise profitability for the owner. We remain fully engaged with the client throughout this process.
During this first phase, SMC builds a strategy for how passengers will engage with both the individual spaces and the ship as a whole. In stage one we work through the entire general arrangement (GA) – there’s no design yet, it’s all about process; areas, positions and passenger flow. We’re doing it much more intelligently now, using data to manipulate space planning and use.