SMC Design is proud to have contributed to a landmark moment in Saudi Arabia’s growing cruise industry: the arrival of AROYA Cruises’ first ship, AROYA, in her homeport of Jeddah on 7th December 2024.
The occasion was marked by a traditional plaque and key ceremony at Jeddah Islamic Port, attended by AROYA’s captain, Jan Gelinder; Cruise Saudi CEO, Lars Clasen; AROYA Cruises President, Dr Jorg Rudolph; and Chief Destination Experiences Officer, Barbara Buczek.
Following an extensive transformation in Bremerhaven and Rotterdam, AROYA now features a fully reimagined interior, with 95% of guest-facing spaces redesigned by SMC Design. The result is a ship that offers a world-class experience while celebrating Arabian heritage, culture and preferences at every turn.
Key features include the largest retail space ever built on a cruise ship – designed to evoke the atmosphere of a traditional souq – as well as 29 restaurants, lounges and cafés, 20 entertainment venues, a luxury spa and wellness centre, and one of the largest children’s play areas at sea.
SMC Design worked closely with Cruise Saudi and AROYA Cruises to create interiors that feel both luxurious and culturally resonant, ensuring guests enjoy a unique and memorable experience.