AROYA is a 335-metre vessel transformed in just 22 months – a remarkable feat in scale and pace. Beyond interiors, SMC defined every layer of the brand, from identity and artwork to signage and cultural curation. We drew on heritage, craft and landscape to shape a design language that is both authentic and globally relevant.
Celebrating the essence of Saudi hospitality, Marka Café on Deck 8 reimagines the majlis as a contemporary social hub at sea. Traditional motifs and craft are woven into the design – from patterned screens and warm woods to soft, ambient light – creating a space that feels unmistakably Saudi yet globally inviting. Guests enjoy coffee, tea, sweets and cakes in a relaxed setting, while a chocolate and coffee bar with live demonstrations adds theatre and a modern sense of occasion.
