SMC Design x Cunard’s Queen Elizabeth on Hotels ByDesign

Each space on Queen Elizabeth was thoughtfully updated to reflect Cunard’s heritage while embracing renewed vibrancy and relevance. Drawing from the Art Deco era and inspired by the legacy of iconic women who shaped the Cunard story, SMC’s designs combine layered detail, elegance and narrative richness.

The Garden Lounge draws influence from the famed conservatories of Kew Gardens. A bespoke carpet design referencing botanical seed heads sets the tone for a space that is airy, elegant and enriched with natural textures and deep wood tones.

The Commodore Club honours the prestige of Cunard’s legendary captains. The updated design introduces nautical and uniform-inspired detailing with a fresh oceanic palette - creating a modern, atmospheric space for evening drinks and entertainment.

The Grills Lounge, a hallmark of exclusivity aboard Queen Elizabeth, has been revitalised with rich jewel tones and discreet glamour. Design cues draw from the royal jewellery collection, aligning with the Grills experience of understated luxury.

The Queen’s Room, the ship’s social centrepiece, has been reimagined as a tribute to the gardens of Royal residences. Subtle luminescent tones, heritage fabrics and hand-tufted carpets - symbolising floral borders - bring a renewed sense of elegance, timelessness and celebration.