AROYA is a 335-metre vessel transformed in just 22 months – a remarkable feat in scale and pace. Beyond interiors, SMC defined every layer of the brand, from identity and artwork to signage and cultural curation. Working closely with the Saudi Ministry of Culture, we drew on heritage, craft and landscape to shape a design language that is both authentic and globally relevant.
Previously a VIP junket casino, the area was transformed into Aroya Cruises’ Meast – a Turkish steakhouse signature dining venue that stands out as one of SMC Design’s most remarkable transformations.
The refit of this Category A space involved stripping the casino down to its bare steel framework and constructing an entirely new galley from scratch.
Celebrating the essence of Saudi hospitality, Marka Café on Deck 8 reimagines the majlis as a contemporary social hub at sea. Traditional motifs and craft are woven into the design – from patterned screens and warm woods to soft, ambient light – creating a space that feels unmistakably Saudi yet globally inviting. Guests enjoy coffee, tea, sweets and cakes in a relaxed setting, while a chocolate and coffee bar with live demonstrations adds theatre and a modern sense of occasion.
