SMC Design is proud to be featured across multiple articles in the latest edition of Cruise & Ferry Review, reflecting the studio’s breadth of expertise and the creative impact of our work in the cruise industry.
Authentically Arabian at sea – Dr. Joerg Rudolph explores how Aroya Cruises is delivering the world’s first authentically Arabian cruise experience, with insights into SMC Design’s contribution. (pp. 32–37)
Designing with meaning – SMC Design Senior Associate Liz Richardson shares how product choices for cruise ship interiors must go far beyond aesthetics to deliver enduring quality. (pp. 146–151)
Telling the story of Saudi Arabia – Senior Designer/Project Manager Sue Wills discusses how SMC’s FF&E team collaborated with the Saudi Ministry of Culture to create a rich cultural narrative onboard AROYA. (p. 158)
Together, these features highlight SMC Design’s holistic approach – from cultural storytelling and FF&E to the detail of product specification – and reinforce our studio’s role as trusted partners across every stage of cruise ship design.
You can explore the full issue here: Cruise & Ferry Review Autumn/Winter 2025.