Overview

Project

  • Norwegian Prima

Services

Client

  • Norwegian Cruise Line (NCL)

For Norwegian Gem, SMC Design created a contemporary onboard experience shaped around comfort, variety and ease, bringing a more relaxed, mid-size expression to Norwegian Cruise Line’s freestyle approach.

Project Snapshot

Project: Norwegian Gem
Sector: Cruise
Scope: Interior Architecture, FF&E Design, Artwork, Styling
Completion: Refurbished 2026
Spaces: Guest Accommodation

Our Insight

The Norwegian Gem refit was driven by the opportunity to elevate the guest experience through a more contemporary expression of residential luxury. By introducing lighter materials, refined detailing and warmer textures, the redesigned suites create a calm, sophisticated retreat that feels timeless whilst reflecting Norwegian Cruise Line's premium hospitality.

The Concept

The design embraces understated elegance with a soft neutral palette, layered natural materials and carefully integrated lighting to create inviting residential-inspired interiors.

Contemporary furnishings, bespoke joinery and thoughtfully curated artwork work together to deliver a seamless balance of comfort, functionality and modern luxury, transforming the suites into relaxing sanctuaries at sea.

The Outcome

Norwegian Gem offers a more intimate expression of contemporary cruise hospitality, relaxed, versatile and designed around the rhythm of life at sea.
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