Posted: 15 November, 2022

NCL Prima

With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand.

SMC Design are proud to be a part of that process and with helping to realise their vision for Prima. Here we share some of the insights behind the guest experience that informed the design narrative for each space.

With progressive, fearless design, Prima delivers more than evolution – it’s a transformation of the NCL brand. SMC Design are proud to be a part of that process and with helping to realise their vision for Prima. Here we share some of the insights behind the guest experience that informed the design narrative for each space.

 

Vibe Beach Club

Offering a greater sense of space, choice and luxury for the guest, VIBE Beach Club appeals to whichever appetite takes you. One of the adult only destinations, VIBE Beach elevates the pool experience offering more choice for the guest. Indulge yourself amongst the passing seascapes from the infinity hot tub, experiment with new cocktails at the bar, or relax with a book by the waterfall and be softly soothed by the sound of the water. Guests can bathe in the calm and serenity of each offering, but with a greater sense of privacy and space. With more space, there lends itself a greater sense of luxury and generosity.

The Ocean Boulevard

Bringing guests closer than ever to the ocean and the vibrancy of each destination. The Ocean Boulevard concept is exclusive and unique to NCL, having brought the feature to cruising more than 10 years ago with the Breakaway class ships. Since this introduction, revolutionising a key part of the guest journey, NCL have continued to invest and pioneer the concept culminating in the new NCL Prima. Today, we’re taking this guest favourite and finding new ways to elevate their experience.

Infinity Beach

One of the remarkable and defining features of the vessel architecture is Infinity Beach, designed to blend into the ocean landscape bringing the guest closer to the sea and their destination. Having strolled The Concourse or relaxed in The Terrazza, why not unwind by the infinity pools, reflect upon the sea views as the boundaries between ship and shimmering sea blur. The architecture is bold, with striking arrangements of glass intersecting the promenade to immerse the guest in the waters and give the guest a greater sense of connection with the landscape around
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